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David Donahue

Sponsored · Exhibit 01 · Stretch Hero Shirt

A dress shirt that moves when you do.

Our White & Blue Twill Check Stretch Dress Shirt is woven from U.S. Pima cotton with stretch in a 100/2-ply twill. You get a smooth hand, a natural drape and comfortable movement throughout the day, and the check keeps the look polished.

Find your fit in the Fit Guide.

White & Blue Twill Check Stretch Dress Shirt
Dress shirt. Stretch built in.

100/2-ply

U.S. Pima cotton with stretch

DAVIDDONAHUE.COM

Stretch dress shirts

Shop Now
Format
Product hero
Persona
Office regular in back-to-back meetings
Reason to buy
Stretch that moves with you
Funnel stage
Top of funnel
Product
White & Blue Twill Check Stretch Dress Shirt
Lands on
Landing page

Why it should work. Stretch is the clearest functional difference between a dress shirt that works all day and one that does not.

Tests. Does a comfort-led product hook beat a pattern-led one with cold audiences?

David Donahue

Sponsored · Exhibit 02 · First Order Coupon

Your first order has a coupon waiting.

Sign up and take 15% off your first purchase. Start with our Sky & Blue Twill Check Stretch Dress Shirt, or browse button-downs, quarter-zips and soft coats. Get product alerts, markdowns and more, and the coupon is there when you check out.

Sign up for 15% off.

Sky & Blue Twill Check Stretch Dress Shirt
15% OFF!

First order? 15% off.

Sign Up for 15% off Your First Purchase

DAVIDDONAHUE.COM

15% off your first order

Sign Up
Format
Offer on product photo
Persona
First-time visitor comparing dress shirt brands
Reason to buy
15% off the first order
Funnel stage
Bottom of funnel
Product
Sky & Blue Twill Check Stretch Dress Shirt
Lands on
Landing page

Why it should work. A first-purchase coupon removes the last objection for someone who already looked at a shirt.

Tests. Does the signup coupon convert warm visitors better than a product-only ad?

David Donahue

Sponsored · Exhibit 03 · Pima Anatomy

Look closer at this dress shirt.

Our White & Berry Micro Geometric Print Dress Shirt is woven from 80/2-ply U.S. Pima cotton in a softly textured twill. It has a smooth hand, a breathable touch and a composed drape. The micro geometric print brings quiet energy to tailoring.

A patterned shirt, designed with restraint.

White & Berry Micro Geometric Print Dress Shirt
Pattern, designed with restraint.
  1. 180/2-ply U.S. Pima cotton
  2. 2Softly textured twill
  3. 3Smooth hand, breathable
  4. 4Micro geometric print

DAVIDDONAHUE.COM

Pima shirt, patterned

See the Shirt
Format
Product photo, ingredient chips
Persona
Man who wants pattern without noise
Reason to buy
U.S. Pima cotton
Funnel stage
Middle of funnel
Product
White & Berry Micro Geometric Print Dress Shirt
Lands on
Landing page

Why it should work. Numbered chips turn fabric specs into something scannable in a feed.

Tests. Do spec-led creatives beat lifestyle shots for patterned shirts?

David Donahue

Sponsored · Exhibit 04 · Free Shipping Line

The cart tells you how close free shipping is.

Free US Shipping over $200. Our White & Blue Twill Check Stretch Dress Shirt is $175.00, and the cart tells you how far you are from free shipping. Add a silk tie or a quarter-zip and the message changes when you qualify.

Free US Shipping over $200.

White & Blue Twill Check Stretch Dress Shirt
Free US Shipping over $200

Free US Shipping over $200

Dress shirt $175.00

DAVIDDONAHUE.COM

Free shipping on US orders

Shop Now
Format
Offer on product photo
Persona
Shopper with one dress shirt in the cart
Reason to buy
Free US shipping
Funnel stage
Middle of funnel
Product
White & Blue Twill Check Stretch Dress Shirt
Lands on
Landing page

Why it should work. A shirt price just under the free-shipping line invites a second item.

Tests. Does a shipping threshold ad lift basket size versus a plain product ad?

David Donahue

Sponsored · Exhibit 05 · Since Nineteen Seventy-Two

Founded in 1972. Sleeves still rolled up.

Founded in 1972, David Donahue supports the hustle for success and tailoring the wardrobe to achieve it. Start with the Blue & Merlot Multi Check Dress Shirt, then keep going with quarter-zips, soft coats and outerwear for the season.

Luxury With Its Sleeves Rolled Up.

Luxury, sleeves rolled up.

Blue & Merlot Multi Check Dress Shirt

  • DRESS SHIRTS
  • QUARTER-ZIPS
  • SOFT COATS
  • OUTERWEAR
Blue & Merlot Multi Check Dress Shirt

DAVIDDONAHUE.COM

Founded in 1972

Shop Collections
Format
Menu-card split, product photo
Persona
Buyer who wants a closet that works as hard as he does
Reason to buy
Founded in 1972
Funnel stage
Top of funnel
Product
Blue & Merlot Multi Check Dress Shirt
Lands on
Landing page

Why it should work. A menu card shows the breadth of the closet in one glance.

Tests. Does the heritage line open the door for broader category browsing?

David Donahue

Sponsored · Exhibit 06 · Fall Neckwear Trio

Tie the look together.

Fall 2026 neckwear is available now: SIGNATURE NECKTIES in jacquard, bourette and paisley silk. Pick the one that sits with your shirt, and place the order before 12 PM EST, because orders placed then usually ship same day.

Shop the new neckwear.

Signature silk

Signature silk

Fall 2026

Fall 2026

Neckwear

Neckwear

Fall 2026 neckwear, available now.

Orders before 12 PM EST usually ship same day

DAVIDDONAHUE.COM

Signature silk neckties

Shop Neckties
Format
Three-photo collage
Persona
Man dressing a shirt for a wedding or a big meeting
Reason to buy
Same-day shipping before noon
Funnel stage
Middle of funnel
Product
Navy Stripe Jacquard Silk Tie
Lands on
Landing page

Why it should work. Three looks in one frame make a tie feel like a decision between outfits, not a single item.

Tests. Does a three-photo collage lift clicks to neckwear versus a single hero shot?

David Donahue

Sponsored · Native 01 · Shirt Wishlist Notes

My list for the perfect dress shirt.

Soft hand, easy drape, sharp under a jacket. Our Blue & Merlot Multi Check Dress Shirt is made from 80/2-ply U.S. Pima cotton in a 4/4 twill weave, with a check that brings classic versatility and a weave that stays refined.

Balanced pattern, substantial cloth.

Blue & Merlot Multi Check Dress Shirt

Notes

My dress shirt checklist

  • Soft hand
  • Easy drape
  • Sharp under a jacket
  • Or worn open at the collar

DAVIDDONAHUE.COM

Blue & Merlot multi check

Shop the Shirt
Format
Notes app over product photo
Persona
Guy rebuilding his work shirt rotation
Reason to buy
U.S. Pima cotton
Funnel stage
Top of funnel
Product
Blue & Merlot Multi Check Dress Shirt
Lands on
Landing page

Why it should work. A notes-app list reads like a person's own checklist, not a brand pitch.

Tests. Does native phone-notes styling stop the scroll better than a studio photo?

David Donahue

Sponsored · Native 02 · Return Window Chat

Wrong size? You've got 60 days.

Unworn items with tags may be returned within 60 days, or 30 days for sale items. Refunds are issued to the original payment method, so trying the Sky & Navy Micro Twill Stretch Dress Shirt at home is an easy call.

Check the Fit Guide first.

Marcus

Is it returnable if the fit's off?

Sky & Navy Micro Twill Stretch Dress Shirt

Order it. Unworn with tags, you have 60 days to return it.

Fine. Sending it to the cart.

DAVIDDONAHUE.COM

60-day returns

See Returns
Format
Message thread with photo
Persona
Shopper nervous about buying a shirt online
Reason to buy
60-day returns
Funnel stage
Middle of funnel
Product
Sky & Navy Micro Twill Stretch Dress Shirt
Lands on
Landing page

Why it should work. A friend-to-friend chat answers the return objection in a believable voice.

Tests. Does an objection-handling chat convert better than a product shot for first-time buyers?

David Donahue

Sponsored · Native 03 · Check or Stripe

Check or stripe? Vote for Monday.

Two shirts, both U.S. Pima cotton. The Blue & Merlot Multi Check has a balanced pattern in a 4/4 twill weave. The Dune Jaspé Twill Stripe is woven in a jaspé twill, a stripe that feels classic but not expected.

Tell us which one wins.

Multi Check
Twill Stripe

Check or stripe for Monday?

Multi CheckTwill Stripe

DAVIDDONAHUE.COM

Check vs. stripe shirts

Vote and Shop
Format
Stories poll
Persona
Man picking between two work shirts
Reason to buy
U.S. Pima cotton
Funnel stage
Top of funnel
Product
Dune Jaspé Twill Stripe Dress Shirt
Lands on
Landing page

Why it should work. A poll asks for a tiny choice, which pulls people into the product range.

Tests. Does a two-product poll beat single-product creative for top-of-funnel clicks?

David Donahue

Sponsored · Native 04 · Camera Roll Check

From the camera roll: Saturday evening.

Our Navy & Sky Twill Micro Check Stretch Dress Shirt is crafted from U.S. Pima cotton with stretch in a 100/2-ply twill. The small-scale check reads refined up close and understated from a distance, and it moves with you all evening.

Smooth comfort, easy movement.

Navy & Sky Twill Micro Check Stretch Dress Shirt
RecentsSaturday
evening
Edit

Refined up close. Understated from afar.

DAVIDDONAHUE.COM

Micro check, stretch twill

Shop the Check
Format
Camera-roll share
Persona
Guy who dresses up for dinner after a long week
Reason to buy
Stretch that moves with you
Funnel stage
Middle of funnel
Product
Navy & Sky Twill Micro Check Stretch Dress Shirt
Lands on
Landing page

Why it should work. A camera-roll share looks like a friend's photo, which lowers ad resistance.

Tests. Does shared-photo styling lift saves and clicks versus a studio exhibit?

David Donahue

Sponsored · Meme 01 · Drake Stretch Shirt

Meetings are long enough. Your shirt shouldn't be.

Our Purple & Sky Twill Micro Check Stretch Dress Shirt delivers smooth comfort, easy movement and a crisp drape. It is crafted from U.S. Pima cotton with stretch and woven in a 100/2-ply twill, so the micro check stays sharp.

Easy movement. Crisp drape.

Stiff shirt out. Stretch in.

Drake Hotline Bling meme about David Donahue

A stiff shirt that fights your shoulders

U.S. Pima cotton with stretch

David Donahue

DAVIDDONAHUE.COM

Stretch twill dress shirt

Shop Now
Format
Meme template, product swapped in
Persona
Man tired of stiff collars and tight shoulders
Reason to buy
Stretch that moves with you
Funnel stage
Top of funnel
Product
Purple & Sky Twill Micro Check Stretch Dress Shirt
Lands on
Landing page

David Donahue

Sponsored · Meme 02 · Distracted By Silk

Your old tie is watching you shop.

First order? Enjoy 15% off with your signup coupon. Then tie the look together with Fall 2026 neckwear, available now: silk jacquard, bourette and floral designs in our SIGNATURE NECKTIES collection.

Sign up for 15% off.

New tie. Same old guilt.

Distracted Boyfriend meme about David Donahue

Fall 2026 silk neckties

Me, with a perfectly good tie

The tie I already own

David Donahue

DAVIDDONAHUE.COM

Neckwear, plus 15% off

Sign Up
Format
Meme template, product swapped in
Persona
Man with one tie and a new shirt
Reason to buy
15% off the first order
Funnel stage
Top of funnel
Product
Red Micro Jacquard Silk Tie
Lands on
Landing page

David Donahue

Sponsored · Meme 03 · Two Buttons Cart

The cart knows how far you are from free shipping.

Free US Shipping over $200. When the cart says you are $200 away, you can check out, or add one more piece: a quarter-zip, a silk tie, another dress shirt. Shipping, taxes, and discount codes are calculated at checkout.

Free US Shipping over $200.

Check out now or add one more?

Two Buttons meme about David Donahue

Check Out

Add one more piece

Me, $200 away from free shipping

David Donahue

DAVIDDONAHUE.COM

Free US Shipping over $200

Shop Now
Format
Meme template, product swapped in
Persona
Shopper hovering over checkout with one shirt
Reason to buy
Free US shipping
Funnel stage
Middle of funnel
Product
The Smythson Quarter Zip
Lands on
Landing page

David Donahue

Sponsored · Meme 04 · Brain On Pima

Know your cloth before you buy the shirt.

Pima cotton is the start. Our Blue & Merlot Multi Check Dress Shirt is made from 80/2-ply U.S. Pima cotton in a 4/4 twill weave, with a soft hand, subtle structure and easy drape. The stretch versions go to 100/2-ply.

Pick your level.

Dress shirt cloth, explained

Expanding Brain meme about David Donahue

A cotton shirt

A U.S. Pima cotton shirt

80/2-ply U.S. Pima cotton in a 4/4 twill weave

Pima cotton with stretch in a 100/2-ply twill

David Donahue

DAVIDDONAHUE.COM

80/2-ply Pima cotton

Compare Shirts
Format
Meme template, product swapped in
Persona
Detail-minded buyer who reads the fabric label
Reason to buy
U.S. Pima cotton
Funnel stage
Middle of funnel
Product
Blue & Merlot Multi Check Dress Shirt
Lands on
Landing page

David Donahue

Sponsored · Meme 05 · Rolled Up Sign

Luxury With Its Sleeves Rolled Up.

Founded in 1972, David Donahue supports the hustle for success and tailoring the wardrobe to achieve it. Dress shirts that stand the test of time, made for people who do the work in them, not just the ones who stand near it.

Tell us where we're wrong.

Change my mind: luxury rolls sleeves.

Change My Mind meme about David Donahue

Luxury should have its sleeves rolled up

David Donahue

DAVIDDONAHUE.COM

Sleeves rolled up since 1972

Meet David Donahue
Format
Meme template, product swapped in
Persona
Hustler who thinks luxury has to be stiff
Reason to buy
Founded in 1972
Funnel stage
Top of funnel
Product
White & Charcoal Textured Check Dress Shirt
Lands on
Landing page

David Donahue

Sponsored · Meme 06 · Gru Return Plan

Order a shirt. The plan has a fallback.

Unworn items with tags may be returned within 60 days (30 days for sale items), and refunds go back to the original payment method. Pick Trim Fit, Regular Fit or Slim Fit, and use the Fit Guide before you order.

Fit Guide first, return if needed.

The plan: order, try, keep.

Gru's Plan meme about David Donahue

Order a Trim Fit dress shirt

Return it within 60 days if it's wrong

Never need the return

Never need the return

David Donahue

DAVIDDONAHUE.COM

Order, try, return if needed

Open Fit Guide
Format
Meme template, product swapped in
Persona
First-time buyer who fears wrong sizes
Reason to buy
60-day returns
Funnel stage
Bottom of funnel
Product
White & Sky Dobby Check Dress Shirt
Lands on
Landing page

David Donahue

Sponsored · Meme 07 · Buff Pima Doge

Ask what your shirt is made of.

Our dress shirts start with 100% U.S. Pima cotton. From the Purple & Sky Herringbone Dobby Dress Shirt to the Blue & Sky Micro Dobby Dress Shirt, you can read the cloth instead of guessing it, and the description tells you the weave.

Read the cloth, not the guess.

Claim to confirm with brand: Confirm 100% claim covers listed shirts

Pima cotton vs. mystery fabric

Buff Doge vs. Cheems meme about David Donahue

100% U.S. Pima cotton

Mystery blend shirt

David Donahue

DAVIDDONAHUE.COM

100% U.S. Pima cotton

Shop Dress Shirts
Format
Meme template, product swapped in
Persona
Shopper who reads fabric labels before buying
Reason to buy
U.S. Pima cotton
Funnel stage
Bottom of funnel
Product
Blue & Sky Micro Dobby Dress Shirt
Lands on
Landing page

David Donahue

Sponsored · Meme 08 · Shipping Upgrade

Shipping, upgraded.

U.S. orders ship via UPS. Standard delivery is typically 4–7 business days, and orders placed before 12 PM EST usually ship same day. Expedited options are available at checkout, so the Green & Sky Micro Dobby Dress Shirt can meet your date.

Track your order anytime.

Order early. It usually ships same day.

Tuxedo Winnie The Pooh meme about David Donahue

Standard delivery is typically 4–7 business days

Before 12 PM EST, it usually ships same day

David Donahue

DAVIDDONAHUE.COM

Orders before 12 PM EST

Shop Now
Format
Meme template, product swapped in
Persona
Man who needs a shirt before an event
Reason to buy
Same-day shipping before noon
Funnel stage
Middle of funnel
Product
Green & Sky Micro Dobby Dress Shirt
Lands on
Landing page

Photography and product names belong to David Donahue. Every ad lands on a page in this package. Memes use real, recognizable templates with David Donahue product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.